Freelancing Marketing Tips – Interview With Laura Spencer

By Chiara Grassilli
In Interviews
Jun 17th, 2013

Freelancing Marketing Tips – How A Freelance Writer Built Her Self-Marketing Strategy

Freelancing Marketing Tips

Laura Spencer is an American freelance writer. She has a very nice blog, and she is the author of the book titled How to start a Freelance Business. So she definitely has some good freelancing marketing tips.

In this interview she talks about self-marketing and content marketing. You might wonder why I interviewed a copywriter instead of a translator. Well, because being a freelance writer is not different from being a freelance translator. We both work with words, we both have to find our own clients, and we both have to market our services. She’s a great professional and she shared a lot of very important freelancing marketing tips. In particular, she talks about:

1 – What does it means to be a writer, copy writer and editor

2 – Why she started her blog (

3 – How to make freelancing a sustainable lifestyle and make a living as a freelancer

4 – Why the right business mindset can boost incredibly your freelance career

5 – How to market one’s freelance services

6 – Why setting a marketing strategy or a business plan is important not only for companies but also if you are a freelancer

7 – What are the key elements of a freelancer’s marketing strategy: blogging, social media and building an authority as a specialized freelancer

8 – Her favourite social media: Twitter, LinkedIn, Google+, StumbleUpon and Quora

9 – How often to blog to promote your business

10 – How to start from scratch to promote one’s freelance service: set up a social media presence, start a blog, create an online portfolio and network with colleagues

11 – The main mistakes when marketing one’s freelance activity and how to fix them


You can know more about Laura on her Linkedin profile or on Google+. Enjoy this audio and thanks to Laura for this insightful interview.

If you want to start your own blog but don’t know where to start from, grab your free guide “How to create a website to promote your translation business”

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About "" Has 117 Posts

Since an early age I have been passionate about languages. I hold a Master's degree in Translation and Interpreting, and I have worked as a freelance translator for several years. I specialize in Marketing, Digital Marketing, Web and Social Media. I love blogging and I also run the blog

6 Responses to “Freelancing Marketing Tips – Interview With Laura Spencer”

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