Three Good Reasons To Be Brief In Localization

By Chiara Grassilli
In Web Translation
Mar 4th, 2013
2 Comments
1958 Views

Translation Localization. First Rule: Conciseness.

Stack of books with digital tablet

The first rule to write and also to translate for the web is conciseness.

The reasons are very simple:

  • When you reduce the length of an article, you are eliminating what’s redundant, therefore the text becomes more effective. Thinking that the more you write the more you communicate is a mistake: sometimes you’re just adding noise.
  • The average time users spend on a page is less than 10 seconds. Thus, if you want to grab their interest, you better do it quickly. (see the article “How people read web pages”)
  • A web page has a specific layout: producing a translation much longer that the original means you will have to change the graphic of the page.

When translating a website or even a small part of it, we are producing a new text. Therefore, we must follow the same rule as when we’re writing a text from scratch.

That’s why there are 2 translation techniques that are better to avoid on the web:

  • Expansion: this means clarifying the source text by adding an explanation in the target text.
  • Amplification: this means using more words to express the same concept.

These procedures can be used easily in literary translations, but if you use them on the web you run the risk of writing too much, consequently not communicating effectively.


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About "" Has 118 Posts

Since an early age I have been passionate about languages. I hold a Master's degree in Translation and Interpreting, and I have worked as a freelance translator for several years. I specialize in Marketing, Digital Marketing, Web and Social Media. I love blogging and I also run the blog www.italiasocialmedia.com

2 Responses to “Three Good Reasons To Be Brief In Localization”

  1. […] when I must say in one page what would require five (for example in localization) […]

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